Analyze. Invest. Grow.

Wealth Creation Through Well-Selected Real Estate Opportunities.

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Mission

To provide our Equity Partners with strong investment returns through real estate opportunities in markets across Canada.

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Why Real Estate?

Well selected real estate has always provided investors with solid, long-term, investment returns. Our strict due diligence process, understanding of market nuances & trends helps ensure that our Equity Partners are always presented with great opportunities in growth markets.

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Market Focus

With a solid understanding of the Real Estate Cycle, SureFire is always focused on primary, and secondary, markets in Canada that show the greatest growth potential for our partners.

Company

Providing Excellent Real Estate Opportunities, and Investment Returns, Across Canada

“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” - Franklin D. Roosevelt

Since 2005 SureFire Properties has provided our Equity Partners with exceptional opportunities across six provinces. Each unique opportunity has afforded them returns ranging from a regularly solid 10% to 12% to recently exceptional returns of 32%. Our Corporate Bio

Bruce Findlay

Chief Executive Officer / Acquisitions / Finance

Bruce has over 29 years purchasing real estate properties in 9 provinces & 2 states, totaling over $740,000,000.00.

Ryan Shannon

Chief Operating Officer / Marketing / Asset Management

Ryan has over 28 years involvement in real estate properties, including 62 properties in 8 provinces & 2 states.

Number of Projects

Total Real Estate Value

Years of Experience

Average Partner ROI (%)

The Avalon
Secord House
Bellamy Place
Edmonton, AB

A 91-Unit Highrise, 82-Unit Highrise with commercial space & 52-Unit Midrise, walking distance to downtown Edmonton.

The decision to purchase these highrises is based on the following:

  • Exceptional employment & rent growth.
  • Country-leading in-migration expected until 2028.
  • Under-rented units, providing major upside in NOI.
  • Quality asset, but opportunity for hands-on management upside.

Purchased February 28, 2025.

This is not an offering for sale. Any such offering can only be made with a disclosure statement or offering memorandum (such documentation is available from a SureFire Properties Inc. representative). SureFire Properties Inc. reserves the right to make changes and modifications to the information contained herein without prior notice. E.&O.E.

Garden Towers
909 - 7th Avenue SW, Calgary, AB

223-Unit Highrise with commercial space, on the LRT (Light Rail Transit) line in downtown Calgary.

The decision to contract Garden Towers, similarly to Edinburgh House, is based on the following:

  • Exceptional employment & rent growth.
  • Country-leading in-migration expected until 2028.
  • Under-rented units, providing major upside in NOI.
  • Quality asset, but opportunity for hands-on management upside.

Purchased June 2024.

Edinburgh House
1239 - 12th Avenue SW, Calgary, AB

114-Unit Highrise with commercial space, in the very desirable "Beltline" area of Southwest Calgary.

The decision to purchase Edinburgh House, was based on the following:

  • Strong employment & rent growth.
  • Country-leading in-migration for 2022 & 2023.
  • Under-rented units, providing major upside in NOI.
  • Disinterested owner - opportunity for hands-on management upside.

Purchased in July 2023.

Esplanade Land
Esplanade St & Pine St, Chemainus, BC

Two ocean-view multi-family residential lots, located in a mature, stable neighbourhood beside the Chemainus Health Centre.

The decision to purchase the Esplanade land was based on the following:

  • Amazing location - oceanview & adjacent to health centre.
  • Zoned multi-family with potential to add density through re-zoning.
  • Significant in-place demand for quality rentals.
  • Excellent potential ROI based on current market rents.

Purchased in March 2022. Sold in June 2024.

Four Winds Apartments
1741 Kootenay Avenue, Prince Rupert, BC

A 48-unit, three-storey apartment building built over under-building parking, located in a mature, stable neighbourhood.

The decision to purchase Four Winds was based on the following:

  • Extremely difficult barriers to entry.
  • Significantly sized property - economies of scale.
  • Substantially under-market rents - excellent upside potential.
  • Unprecedented ROI of 17.4% expected in year one.

Purchased in February 2021.

Krista Court Apartments
108 Elmore Drive, Fort McMurray, AB

A 50-unit, four-storey apartment building with surface parking, located in a strong, stable neighbourhood.

The decision to purchase Krista Court was based on the following:

  • Purchased significantly under appraised value.
  • Excellent location in Thickwood subdivision.
  • Ability to raise ROI through renovations.

Purchased in December 2018.

Rob Pesti

Financial Advisor

I have been working with Surefire for close to 10yrs. We have done 6 different partnership deals. As an investor I am pleased with the results Surefire has delivered. I would recommend Surefire to anyone who wants to invest in real estate and not have to worry about having a "hands on" role.

Duane Cressman

Real Estate Developer

SureFire has consistently demonstrated diligence in identifying opportunities and creating value in multifamily real estate. If multi-family property investments are part of your strategy, I would not hesitate to recommend SureFire

Dave Unger

Wealth Manager

I’ve been investing with SureFire for 7 years. If you’re looking for a trusted real estate investment manager, I highly recommend them. Their expertise in property acquisition, portfolio management, and market analysis has provided me with above average returns while minimizing risk. With a proven track record and a client-focused approach, they are well-equipped to help you achieve your investment goals.

History of Success

  • All
  • BC Properties
  • Prairie Properties
  • Eastern Properties

Edgewater Condominiums

Ucluelet, BC

Villa Gardens

Calgary, AB

Parke Avenue Square

Red Deer, AB

The Brownstone

Charlottetown, PE

Edgewater Estates

Riverview, NB

City Gate

Camrose, AB

The Citadel

Medicine Hat, AB

Seaview

Ladysmith, BC

Terra Commons

Winnipeg, MB

Crestwood Estates

Duncan, BC

Stadacona Centre

Victoria, BC

The Ridge

Estevan, SK

Contact

Addresses

Calgary Office: 903, 900 - 8th Street SW, Calgary, AB T2P 0P7

Vancouver Island Office: 6777 Beaumont Avenue, Maple Bay, BC V9L 5X4


Get In Touch

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